Why Hypha? Why Now?

The world changed how it watches TV. No one told the companies that measure it.

Our patented, proprietary AI and computer vision can tell if someone sees a Heineken ad at halftime, drops a 6-pack in their Instacart, then places a bet on DraftKings.

No modeling. No guessing. Just real-time, consented, incentivized data from 5,000+ U.S. households, recruited to mirror the nation's geography, demographics, and technographics.