It’s 2026. AI doesn’t just assist your marketing anymore. Agents move your budget, bid on your inventory, and optimize your creative, with less human review every quarter.
But they’re optimizing against viewership tech built for when we all watched Seinfeld on Thursday nights, blind to streaming, mobile, gaming, social, and who’s actually in the room.
When an agent runs on bad data, it doesn’t just guess wrong. It automates the error.
Hypha unifies a chaotic, fragmented media world into a single source of truth.
A growing share of “viewers” are now bots and agents. Hypha panels are physically human by design. A CoreMeter can’t hallucinate a person on the couch.
How it works
Build a panel of thousands of consenting, incentivized, representative households.
Connect NVIDIA Android 4K boxes to every screen and install apps on devices.
Push every frame from every screen through our patented AI to capture content, ads, brands, viewers, and context.
Deliver data via API under multi-year, seven-figure contracts. Relationships become stickier as clients find new use cases that rely on unique Hypha data.
Why Hypha
AI is flooding the world with synthetic data, and models trained on modeled data decay. Observed reality is the scarcest asset in the AI economy, and Hypha captures it at the origin.
We’ve been training AI since before it was cool, and our models get sharper each day.
We were the first to beat Nielsen in a federal jury trial, and our tech is secured by a fortress patent portfolio.
Who needs us
Prove what others undercount and command the full value of your audience.
Ground your MMM, your agents, and your media plans in what people actually watched.
Every AI system needs ground truth to train, calibrate, and evaluate. Hypha is the eval layer for attention.