Guesses, hunches, and vibes. That’s what $450 billion in media trades on today.

We provide person-level, cross-device viewership data that can't be found anywhere else.

Go Deeper Investor Deck

Hypha vs. everyone else.

Hypha covers what the rest of the industry still misses. The others mostly stop at linear TV.

Capability

Hypha

The Others

Streaming Platforms

FAST Channels

Video Gaming

Mobile Devices

Social Media

Dynamic Ads

Cross-Device JourneysSiloed measurement can't follow one person as they move from TV to phone to tablet.

Co-ViewingLegacy panels log a device, not the people in the room, so they miss who is actually watching together.

GenAI ContentAI-generated creative is dynamic and infinite, invisible to panels built around fixed program schedules.

Broadcast & Cable TV

From real homes to licensed data.

Recruit Households

Recruit thousands of consenting, incentivized households that represent the U.S. population.

Connect Devices

Off-the-shelf 4K boxes go on every screen. The hardware is ordinary. The AI is not.

Capture Impressions

Every frame runs through our models to pull the show, the ad, the brand, who’s watching, and the context.

License Data

Clients receive data through an API on multi-year contracts. The more they build on it, the harder it is to leave.

Three moats that compound.

Observed, never modeled

The industry keeps training models on other models. We take the real signal at the origin, and that kind of data is only getting scarcer.

Six years of real viewing

We’ve been doing this since 2020. The models improve because the training set is actual human behavior that keeps growing.

Proven in court

We were the first company to beat Nielsen in a federal jury trial, and the patents protect the core technology.

Truth data for everyone betting on attention.

People come to us for competitive intelligence and yield optimization: an independent, person-level view of real viewing across every screen.

Publishers & Platforms

Prove the reach other systems undercount and price your content against real numbers.

Advertisers & Brands

Check reach and frequency, calibrate your MMM, and cut wasted spend by finding true incremental audiences.

Adtech & Data Products

Use it as independent ground truth to validate the numbers platforms report and to power products that stand out.