Team
Built by the people who know the problem.
We didn't study this problem. We lived it.
Cofounder + CEO
As a product leader at Hearst, WPP, and Comscore, I kept running into the same gap: the world stopped watching the way it used to, and the data layer never caught up. And now AI has exposed the industry's backroom secret: everything runs on guesswork. We built HyphaMetrics to enable the closed-loop analytics every marketer needs.
Cofounder + CTO
Measurement is an engineering problem before a data problem. I built ACAM, Mexico's national TV rating system, then invented the AI and computer vision behind HyphaMetrics' in-home capture product.
Chief Panel Officer
Every measurement company lives or dies by how it captures real people. I built household panels at Nielsen, GfK, and Comscore, and digital behavior tracking for the hyperscalers.
SVP, Finance & Ops
I came up in brand strategy and my wife in advertising, so helping brands know their audiences is personal. Prior to Hypha, I managed a warehouse through COVID, scaled WhatsApp platforms in Brazil, and built the world's largest digital dental operation at Dandy.
SVP Revenue
Buyers and sellers have traded too long on incomplete cross-screen data. In 20-plus years in tech and media, I built the first CTV marketplace at FreeWheel (Comcast) before becoming a serial startup growth leader.
Advisory Board
Michael Bologna
Advisory Board Head
I'm proud to lead the Hypha Advisory Board, a group of 30 noted media and entertainment executives, including C-Suite leaders from Spectrum, Turner, NBCUniversal, Scripps, Spotify, and Netflix. Each invested personally.