Team

Built by the people who know the problem.

We didn't study this problem. We lived it.

Joanna Drews
Joanna Drews

Cofounder + CEO

Joanna built cross-platform measurement models at Hearst, WPP and Comscore before deciding the industry needed a modern raw data standard.

Gerardo Lopez
Gerardo Lopez

Cofounder + CTO

Gerardo built Mexico’s national TV ratings system, then built Hypha’s AI when he saw that old tech couldn’t capture modern media behavior.

Chuck Shuttles
Chuck Shuttles

Chief Panel Officer

Chuck built and operated audience panels at Nielsen, GfK and Comscore.

Daniel Black
Daniel Black

SVP, Finance & Ops

Daniel reported for Bloomberg, led Dandy’s global scale, and now leads finance and ops at Hypha.

Neil Smith
Neil Smith

SVP Revenue

Neil built FreeWheel’s first CTV marketplace and has launched data products.

Hypha Advisory Board (HAB)

40 media and marketing executives have invested personally in Hypha, including leaders from FOX, Spectrum, NBCUniversal, Spotify, Scripps, MongoDB, and Netflix.

Michael Bologna

Michael Bologna

Advisory Board Head

I’m proud to lead the Hypha Advisory Board, a group of 40 media and marketing executives who have invested personally in Hypha, including leaders from FOX, Spectrum, NBCUniversal, Spotify, Scripps, MongoDB, and Netflix. Each invested personally.