Traction
The market is already moving to Hypha.
Hypha is not a research project. We’ve converted technical uniqueness into commercial proof with the exact customers who set industry standards, first-mover contracts with the pinnacle players in their categories, and universal demand across the entire media value chain.
Hypha in the News
The old guard saw what we were doing, sued us 4x, and lost every time.
"Jury Hands Nielsen a Loss, but TV Measurement Battle Continues" ↗Validated by the people who set the standards.
Independent industry bodies have tested our method against the incumbents and named it best-in-class.
The Advertising Research Foundation’s Coalition for Innovative Media Measurement validated our proof-of-concept on a 100-household panel, confirming our passive, cross-screen method delivers higher accuracy than legacy systems.
The VAB selected Hypha’s approach as best-in-class for measuring today’s entertainment and advertising consumption across platforms, the only technology delivering true person-level, cross-platform measurement at scale.
Tech Partners
Data gaps hurt everyone.
You cannot backfill six years of real-world training data.
Clicks can be scraped. Impressions can be bought. But real-world, person-level attention data only exists if you were there when it happened.
The world is still guessing.
We built a way to know.
HyphaMetrics is the only company measuring attention directly across every screen. See how we do it.