Traction
P&G, NBCUniversal, and Comscore have signed multi-year deals with Hypha.
The customers who understand this market best are already paying for the dataset.
| Hypha customer | What they signed | Hypha data use case |
|---|---|---|
| NBCUniversal | Multi-year data deal. | Cross-platform and co-viewing data to inform media pricing. |
| P&G | Multi-year data deal. | Cross-device data and competitive intelligence in their media mix models. |
| Comscore | Build partner and multi-year data deal. | Observed behavior to calibrate audience models. |
Multi-year data deal.
Cross-platform and co-viewing data to inform media pricing.
Multi-year data deal.
Cross-device data and competitive intelligence in their media mix models.
Build partner and multi-year data deal.
Observed behavior to calibrate audience models.
Signed customers
comScoreValidated Hypha’s passive, cross-screen method on a 100-household panel and confirmed higher accuracy than legacy systems.
Selected Hypha’s approach as best-in-class for person-level, cross-platform measurement at scale.
Tech Partners
Hypha in the News
Nielsen filed four patent matters against Hypha between 2021 and 2024. Two went to trial in July 2025, and Hypha received jury verdicts of non-infringement in both. Nielsen voluntarily dismissed or dropped the other two matters.
"Jury Hands Nielsen a Loss, but TV Measurement Battle Continues" ↗